LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and online content provid